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Product Leadership — Enterprise SaaS, CRM & PropTech — Riyadh, GCC

Mostafa Yassine

Product Leader · Director of Product · Enterprise SaaS & CRM

Mostafa Yassine, Product Leader

15+ years building and scaling digital products across Saudi Arabia, UAE and Qatar. I have taken platforms from first idea to live operations at government, enterprise and startup scale — most recently leading to SAR 12M ARR in nine months.

Having worked across real estate, insurtech, F&B, and enterprise CRM, I have learned that most digital transformations fail not because of technology — but because of the absence of structured product thinking. I built my practice to solve exactly that: bringing clarity, methodology, and execution discipline to organizations that want to build things that last.

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LinkedIn|myassin010@gmail.com

50+

PMs Trained

Coached on end-to-end product strategy for Saudi gov. real estate sector

SAR 15M

CRM Programme Value

Combined value of the enterprise CRM transformation programmes I've led across Salesforce and Creatio

34,000

Licensed Brokers on a Platform I Built

Government-backed SaaS for the Saudi real estate sector — business case through live operations

5,000+

Monthly Active Users

On restaurant experience platform across 1,000+ venues in Qatar

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The Blueprint

Product Lifecycle
Framework

My structured approach to product innovation covers the complete journey — from the first spark of an idea to a scaled, operating product. Each phase is designed to build on the last, reducing risk and compounding value.

Phase 01

Discovery & Ideation

"Uncovering the right problem before building the right solution."

Every great product begins with deep understanding. I work with stakeholders to map the landscape, surface unmet needs, and translate ambiguous opportunities into a focused product direction that everyone believes in.

Outcome

A clear, shared product vision with validated problem space.

Key Activities

  • Stakeholder workshops & alignment sessions
  • Market and competitive landscape analysis
  • User research & needs identification
  • Opportunity mapping & prioritization
  • Initial product vision framing

Progress

DiscoveryGrowth

Results

Measurable
Impact

Numbers only matter when they tell a story. Here is what I have helped organizations achieve — and the context behind each result.

Saudi Arabia · Gov. Sector

50+

Product Managers Trained

Upskilled in-house PM teams at a Saudi government real estate authority, equipping them to own product strategy independently.

Saudi Arabia · SaaS

34,000

Licensed Brokers on a Platform I Built

Government-backed SaaS for the Saudi real estate sector — business case through live operations.

Dubai · Insurtech

SAR 12M

ARR Generated

Grew an insurtech platform by converting 10+ traditional Dubai insurance brokers into digital aggregators, reaching SAR 12M ARR within nine months.

Qatar · Consumer Tech

5,000+

Monthly Active Users

Launched a consumer restaurant experience platform in Qatar, achieving 5,000+ MAU across 1,000+ partner restaurants within the first year.

Dubai · PropTech

10+

Digital Twins Delivered

Consulted with and delivered full-stack digital twin web applications for Dubai real estate developers, each integrated into their live CRM.

Enterprise · CRM

2

Enterprise CRM Transformations

Led end-to-end CRM transformations on both Salesforce and Creatio — from platform selection through rollout, team enablement, and adoption.

Across Engagements

94%

Customer Satisfaction (CSAT)

Sustained customer satisfaction score across delivered products and engagements.

Across Engagements

63

Net Promoter Score (NPS)

Net Promoter Score reflecting strong advocacy from users and stakeholders.

Portfolio

Selected
Work

Five engagements across real estate, insurtech, F&B, and enterprise CRM — each told through the challenge, the approach, and the outcome.

2023

Gov. · Real Estate · SaaS

Government Real Estate SaaS Platform

Saudi Arabia — Public Sector

Situation

A Saudi government real estate authority needed to modernize how 34,000 licensed real estate brokers operated — there was no digital infrastructure, no structured product capability, and no product management culture internally.

Action

Built the product management framework from scratch, trained 50+ in-house product managers on end-to-end product strategy and operations, and led the build and delivery of a SaaS platform serving the entire broker ecosystem.

Result

A live government-backed SaaS platform serving 34,000 brokers, supported by a trained internal product team capable of owning future iterations independently.

SaaSProduct FrameworkPM TrainingGov. Sector

2024

Enterprise · CRM

Enterprise CRM Transformation

Enterprise — Salesforce & Creatio

Situation

Two large organizations were running fragmented, manual customer relationship processes with no unified view of their pipeline, client history, or sales performance.

Action

Led end-to-end CRM transformation for both clients independently — handling platform evaluation, process redesign, configuration, team training, and adoption governance across Salesforce and Creatio respectively.

Result

Both organizations moved from zero CRM discipline to fully governed, live platforms with measurable pipeline visibility and cross-team adoption within the agreed delivery timeline.

SalesforceCreatioCRM StrategyChange Management

2023

Dubai · PropTech

Digital Twin Web Applications

10+ Real Estate Developers — Dubai

Situation

Real estate developers in Dubai lacked digital tools to present projects interactively to buyers, relying on static PDFs and in-person visits that limited their sales reach and conversion.

Action

Consulted with and delivered custom digital twin web applications for 10+ developers — covering product scoping, technical architecture, UX design, build oversight, and live CRM integration for each client.

Result

10+ developers went live with interactive digital twin experiences directly connected to their CRM systems, enabling real-time lead capture and buyer engagement.

Digital TwinCRM IntegrationPropTechConsulting

2022

Dubai · Insurtech

Insurtech Platform — Digital Aggregator Program

Dubai — Insurance Brokers

Situation

Traditional insurance brokers in Dubai were losing ground to digital-first competitors. They had the client relationships but lacked the digital infrastructure to compete as aggregators.

Action

Took over management of an insurtech platform and developed a structured program to onboard, configure, and transform traditional brokers into digital aggregators — including product setup, training, and ongoing growth management.

Result

Transformed 10+ brokers into live digital aggregators and grew the platform to SAR 12M ARR in nine months.

InsurtechDigital TransformationRevenue GrowthPlatform Ops

2022

Qatar · Consumer Tech

Restaurant Experience Platform

Qatar — F&B Sector

Situation

Qatar's F&B sector lacked a unified discovery and experience platform, leaving restaurants with limited digital reach and diners without a curated local guide.

Action

Built the restaurant experience platform and companion mobile application end-to-end — from market research and product strategy through design, development, restaurant onboarding, and launch.

Result

Achieved 5,000+ monthly active users and onboarded 1,000+ restaurants within the first year of operations.

Mobile AppConsumer PlatformF&B TechGrowth

Credentials

Education &
Certifications

Academic training and globally recognized certifications that form the methodological backbone behind every engagement.

Academic Background

American Unviersity of Science and Technology

Master's Degree — Computer Engineering

Advanced academic foundation in computer engineering, underpinning a practice built on structured thinking and rigorous frameworks.

Professional Certifications

PMI-ACP logoPMI-ACP

Agile Certified Practitioner

Project Management Institute

Internationally recognized certification validating advanced competency in agile principles, practices, and methodologies across the full product delivery lifecycle.

Agile FrameworksScrumKanbanIterative Delivery
AIPMM logoAIPMM

Certified Product Manager

Association of International Product Management & Marketing

Global certification from AIPMM — the founding body of product management — recognizing expertise in product lifecycle management, positioning, and market-driven development.

Lifecycle ManagementMarket AnalysisPositioningProduct Marketing

Recognition

Speaking &
Awards

Recognized by governments and invited to speak at industry events across the Middle East.

Keynote Speaker

The Future of Insurtech in MENA

2023 Dubai, UAEDubai Insurtech Exhibition

Presented a keynote on the digital transformation of the insurance industry across the Middle East — covering the shift from traditional brokerage to digital aggregation, and the product infrastructure required to scale.

  • Keynote audience of 200+ industry professionals
  • Featured alongside regional insurtech founders
  • Covered digital aggregator model and product architecture
Photo from the Dubai Insurtech Exhibition keynote presentation
Government Recognition

Certificate of Excellence — Capability Development

2023 Saudi ArabiaSaudi Real Estate Authority

Received formal certification from a Saudi governmental real estate authority recognizing the design and delivery of a national product management framework and the training program that upskilled 50+ product managers.

  • Recognized for framework design and delivery
  • 50+ product managers certified through the program
  • Framework adopted as standard practice by the authority
Certificate of Excellence award presentation photo

Contact

Let's Talk

Open to product leadership roles across the GCC, and to selective advisory work. If you're hiring, the fastest route is my CV — happy to talk from there.

myassin010@gmail.comConnect on LinkedIn

Based in

Riyadh, Saudi Arabia

Open to roles across KSA, UAE and Qatar. Arabic and English.

2026 Mostafa Yassine. All rights reserved.

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